Start with the offer and the market
We begin with what your company sells, which customers matter in each market and what action those customers should take. This keeps language expansion tied to a commercial purpose. A German service page may need different examples or terminology from its French equivalent even when both pages support the same offer.
The first planning workshop identifies priority audiences, pages, languages and enquiry routes. It also records what should remain identical across markets, what requires adaptation and who can approve claims. The result is a page and language plan your team can review before design or development starts.
- Priority market and buyer for each language
- Core services, supporting pages and conversion action
- Approved terminology, claims and source material
- Named owner and reviewer for every language
Build one coherent experience
We design a shared component system that can handle longer German labels, compact English copy and different patterns of emphasis without forcing every version into the same line breaks. Language navigation stays visible and understandable on desktop and mobile, and visitors remain on the equivalent page when they switch language.
Each published version receives its own crawlable URL, page title, description and canonical reference. Forms, validation messages, consent copy and confirmation states belong to the language experience too. We test these details alongside layout, keyboard access and mobile overflow rather than treating them as a final translation pass.
- Separate, stable URLs for every published language
- Responsive layouts tested with real localized copy
- Localized navigation, forms and legal links
- Consistent analytics and enquiry attribution
Make future updates manageable
A website becomes unreliable when the primary language changes but other versions do not. We define where source content lives, how a change is flagged, who adapts it and what review is required before publication. Machine assistance can speed up drafts, but business claims, regulated wording and market terminology still need accountable human review.
Before launch, we check page parity, links, metadata, language relationships, redirects and forms. Your handover records the current language scope and the update process. Additional pages or languages can then be added deliberately instead of creating a second, disconnected website.
- Source-language and translation workflow
- Editorial checklist and approval responsibilities
- Pre-launch technical and content review
- Documented plan for later language expansion
Frequently asked questions
Frequently asked questions
Do we need to launch all four languages together?
No. A staged launch is often easier to review and maintain. We identify the languages and pages with the strongest commercial case, build a structure that can expand, and document what must happen before another version is published.
Does the service include professional translation?
Translation, adaptation and professional language review are scoped explicitly. We agree which content your team supplies, where drafting support is useful and who gives final approval. Unreviewed concept copy is not treated as publication-ready.
Can you work with our existing website?
Yes, after reviewing its platform, page structure and technical condition. The proposal states whether we can extend the current site or whether a rebuild is the safer route, including any migration and redirect work.